our brand story
Awesome Woman? The name speaks for itself. We started with “awesome” because it’s pretty awesome what women do:
Women wear so many hats. Throughout our lives, yes, but sometimes all in one day. We’re decision makers, problem solvers, peace makers, caregivers, and sometimes—we’re baby makers (wink). And we’re a whole lot more. We experience powerful highs. Happy mediums. Sometimes painful lows. Not all of it is pretty, but all of it is absolutely beautiful.
No two bodies, stories, spirits, or paths are alike. And that uniqueness makes us all the more awesome.
you’re absolutely unique
just like everyone else
- margaret mead
But what makes you unique? It’s many things: from the color of your eyes to whatever makes your heart beat faster. It’s where and how you grew up; where you dream of going next. It’s how you choose to navigate the journey of your life. So many characteristics define your individuality and distinguish you from every other.
Your fingerprint is the ultimate emblem of your uniqueness: There can never be another exactly like yours. The organization of your fingerprint is part of what makes it beautiful. The whorls, slopes and ridges on the tips of your fingers are what make your fingerprint distinct.
Just like us. Our complexity. Our beauty. Our uniqueness. Our individuality, expressed. This is the heart of our brand.
under a microscope
how the fingerprint and the microbiome go hand in hand
If you were to look really closely at the unique patterns of your fingerprint—like, really zoomed in—you would see that those patterns look so much like the trillions of tiny microbes that make up your microbiome: all different shapes, long, thin, short, curvy.
In a word, your microbiome is as unique to you as is your fingerprint. And just as distinctive.
And to us, this just made perfect sense. Our brand is about uniqueness at all levels. The squiggly lines evoke the swirling patterns of your fingerprints and the teeming world of cellular life that is your microbiome. The shapes and colors say what it means to be awesome: all different, vibrant, bold, and out loud. You’ll notice unexpected color combinations because life itself is unexpected. It’s imperfect, which makes it just that: Perfect.
where it comes full circle
the meaning of awesome and the celebration of women
This takes us back to the beginning: what it means to be awesome, and why we’re doing what we’re doing.
We’ve built a brand that is both inspirational and aspirational. One that offers women choice, purpose, and growth throughout all life stages.
We are making the conventional personal.
We are making the mundane awesome.
We are making the dull inspirational and aspirational.
We celebrate you, for all you are, however you show up. Your laugh lines, your bodies, your bellies, your curves. Your stretch marks, your sad days and your joy. The good, the bad, the high, the low, the divine inspiration and the daily grind.
We celebrate it all, because being awesome is more than a word. It’s more than a feeling. It’s a state of being.
and here is our mission
Awesome Woman is part of the Femtec Health group, a health and beauty sciences company on a mission to revolutionize women’s healthcare. Why? Because we’ve been at the back of the queue for far too long: not enough money invested in research and development, no focus on the unique needs of women, and even clinical trials mostly conducted with men. It’s time for change.
That’s where Awesome Woman comes in.
We are the voice of our community. The place you come to find healthcare answers unique to you. The place where you can learn, contribute, and most importantly, understand your body better. The place where we walk your journey with you, through all life stages, and spend the time to really get to know you and your body.
To help us along, we use data, obtained from you and your body, plus AI and machine learning technology, to piece together your healthcare puzzle. We develop answers and deliver products and services that you need, on your terms.
Finally, we are a brand that stands for something. We lean into issues that are important to our community, so we can make a difference in the world. We believe that we should say and do. So we do.
Join us. And become a member of our community.
Let’s start this journey together.
meet the awesome team of awesome woman
We are the brains behind awesome woman. We are a team of scientists, doctors, creatives, and engineers. we’re game-changers with a vision: to revolutionize how your health needs are met, to make impacts that last, and to celebrate women in every capacity.
Chief Technology Officer
Chief Marketing Officer
Katie Baker, M.D.
Senior Vice President Clinical Product
Chief Executive Officer